Our mission is to build products that inspire you to move, build confidence, break the status quo, and always Lift The Mood.

Strength and movement play such a vital role in our physical and emotional wellbeing, yet there are very few inspiring fitness products specifically designed for women.

Our first product celebrates women's power to raise the bar heavier & higher. We invite you to showcase and customize your strength in a way that best fits you.

Join us, follow us, evolve with us. Let's agree that our strength should never be hidden.